Harness the power of visually communicated information

A well-designed visualisation can address multiple objectives:

  • portray a design's USPs
  • demonstrate functionality
  • exhibit physical specifications
  • demonstrate maintenance procedures
  • raise knowledge levels
      (getting the whole team 'on the same page')
  • illustrate project intent
  • showcase a desired end-goal

Powerful imagery is unignorable by people for whom it was designed:
it speaks directly to the intended audience.

Think of visual resources as tools that are designed to help people build cognitive structures in the minds of stakeholders.
Those cognitive structures facilitate positive feedback loops of incentive/reward during the project creation phase.


Helping objects in the physical world speak for themselves

Millions of creators, curators and providers naturally focus on the creation, development and delivery of their work, but tend to spend much less energy on the vital necessity of presenting their creations to the end-user in clear and effective ways.

Real World Interactive exists to present objects and locations more usefully so that people can better comprehend them.